Susan Frantz, Founder & CEO of Frantz Marketing Solutions, is a seasoned marketing strategist with over 15 years of experience across diverse industries and geographies. She spearheads the agency’s efforts in designing bespoke marketing campaigns that drive business growth through innovation and strategic thinking. Susan’s passion for pioneering thought leadership and optimizing both internal processes and external communication forms the bedrock of her client-centric approach.

 

Beyond her agency, Susan serves as President of the award-winning Southwest Florida Chapter of the Florida Public Relations  Association. She also serves as an adjunct professor in the School of Communications & Philosophy at Florida Gulf Coast University. Teaching at FGCU not only allows her to share her expertise with aspiring marketing professionals but also contributes to the enrichment of the local community through educational empowerment. Additionally, Susan contributes her time to several non-profit committees, including The American Cancer Society’s Lee County Cattle Baron’s Ball and Hope Hospice’s Shine for Hope initiative.

 

Before founding Frantz Marketing Solutions, Susan led the marketing team at Frantz EyeCare, as their  Marketing Director, where she led marketing growth via external outreach and referral programs, internal and premium procedure sales growth strategies as well as traditional and digital marketing efforts. 

 

Susan brings over 15 years of marketing experience throughout multiple industries, geographies, and scales of business with her specific focus revolving around growth strategies in healthcare,  retail, hospitality, and sports and entertainment.  

 

Susan has a passion for innovative thought leadership and campaign creation, with an emphasis on building the best possible growth strategies for each client. In her free time, Susan enjoys spending time with her family, watching college football (Go Canes!), and spending her time enriching Southwest Florida’s community via volunteering to help various charitable causes including most recently chairing and serving on the committe for the American Cancer Society’s Cattle Baron’s Ball. She is also an active member of the Southwest Florida Chapter of FPRA, serving on the leadership team and the VP of membership.